Workwear cardigans are ideal for bridging the gap between employees wearing items solely from their own wardrobe and the business getting the benefits of a uniform appearance. This post looks into why this is the case.
How Workwear Cardigans Help Brand Promotion & Other Things
In case you’re still in any doubt, branded workwear clothing helps your business in various ways. From brand promotion to tax benefits for staff, there are advantages to company issued clothing for everybody involved.
But workwear clothing for office staff is less well known than traditional workwear items. This is most likely because the most common office clothing you see in day-to-day life is non-branded. This shouldn’t hide the potential benefits on offer to your business if you do use company branded business clothing, however.
Whilst branded office wear is common in certain white collar industries (finance and banking, and sales roles, to name three), it’s not so common in other office roles. Due to this, workwear cardigans are a sensible starting point.
Why Staff Are More Welcoming To Workwear Cardigans: A Happy Medium
Because many office workers have never had to wear branded company clothing before, being issued with a complete office uniform is likely to be too big a shock to the system. This can lead to disgruntled staff which can impact both morale and productivity.
But workwear cardigans are a happy medium between individuals wearing all their own clothing and the company installing a new uniform policy out of the blue.
Office staff are typically more receptive to workwear cardigans which are branded with company information because they are more akin to their own clothing. They are also perfect to pair with non-workwear office clothing items, like shirts and blouses, because they are designed in the same style.
A workwear cardigan is not the same as issuing staff with a branded fleece or waterproof jacket. A workwear cardigan fits the context of the office.
With the rang of cardigan styles, colours and fabrics available to choose from, you can even offer staff a choice in which cardigan they will wear. This still creates the branded workwear look you desire but offers staff a degree of choice.
Cardigans Can Be Used To Create A Uniform Look
Cardigans are a versatile clothing piece. They can be worn as part of a smart or casual office outfit and suit all body shapes.
It’s for this reason that they have always been a popular clothing item generally, but workwear cardigans allow you to tap into this versatility.
Creating a uniform look is different from creating an office uniform. Instead of prescribing staff with a prescriptive outfit to wear each and every day, you instead allow them to choose from a range of different workwear items - of which workwear cardigans is just one - and accessories, and let staff team them with their own clothing in pre-approved colours.
This is the ultimate compromise. It gives your business all the benefits that a uniform look brings - team unity, professional appearance, consistent standards, brand exposure, accountability - but still lets staff have creative freedom in how they dress for work.
Use Other Workwear Items Too
But creating a uniform look relies upon using other branded workwear items too. Choosing brand colour workwear cardigans or cardigans in a colour which naturally suits your embroidered branding will be enhanced when used alongside other branded items.
These other items can be worn by the same employee who is wearing the cardigan or they can be seen on other employees at the same time.
For example, a branded company cardigan could be worn with a complimentary coloured blouse or shirt from the employee’s own wardrobe. And the outfit could be finished with a company tie or scarf by some employees, whilst other employees forgo the branded cardigan and wear a company shirt or blouse instead.
The point being that a uniform appearance works by the workwear items being subtly placed across the workforce and freedom offered to staff to pick and choose items and match them with their own clothing too.
A good way of creating this scenario is:
- To provide staff with branded workwear options to choose from: cardigans, shirts and blouses, fleeces, jumpers, ties and neck scarves, vest tops, t-shirts.
- Issue guidelines on what colours can be worn to the office, advising on how to avoid colour clashes (for the sartorially challenged) which could harm your brand appearance.
- Inform staff that a minimum of one branded workwear item must be worn to work. Or two.
The final result of this will be an on-brand appearance at work, which stems from issuing office staff with workwear cardigans.
Make Note: Different Items Suit Embroidery More Than Print. And Vice Versa…
Be aware when creating a uniform look that different items of clothing will suit different branding techniques. At the same time, the branding style of your business will also affect whether you want to use embroidery or print techniques.
Take a look at this conclusive guide to Print vs Embroidery and find out what works best depending on the item of clothing, its use and the type of business. Press the button below to get your copy.