From a company polo shirt to a fully branded coverall suit, it's important to consider these benefits when investing in a driver uniform for your company.
Durable Reliability For Drivers
1. Brand Recognition
If you need any further proof of what a powerful effect a driver uniform can have on your business, think about the two most noticeable courier services out there and how iconic their uniforms are: UPS and Royal Mail.
A red postman's sack and the UPS brown coveralls are as iconic as it gets, when it comes to company branding. The fact that your delivery drivers are wearing an instantly recognisable uniform gives them status and familiarity. Every time they enter a building, the uniform will help to cement your business in the consciousness of those who see them.
This brand recognition - brought about by the familiarity of your driver's uniform - will result in increased repeat business.
The brown branded vans and uniforms of UPS are as iconic as any company out there.
2. Brand Promotion
Like when people who see your drivers regularly will become more and more familiar with your business, everyone who sees your drivers in their uniforms for the first time will be also seeing your business, your brand, for the first time too.
If they are in old, worn-out pieces of clothing, this is the impression that people will form of your company. Also, if they see drivers in different types* of uniforms, this will diminish the power of promotion because the dots won't be joined that both drivers work for a cohesive, joined up business. It will feel mismatched and disjointed; and so will your business.
*This isn't to say that all drivers must wear the exact same uniform; certain drivers might wear one colour and another type of driver a second colour. What is crucial is that their style of uniform, branding and outward aesthetic matches. Kind of like at school when sometimes prefects or senior students wear a slightly different uniform to other students.
3. PR Opportunity
Investing in uniform for your staff and launching it to some fanfare is a great PR opportunity. It shows that you are investing in the future of your business, building trust and reliability in you amongst your potential customer base. It's a sign that your business is growing and can be relied upon.
Getting coverage in local or industry press because of it is a handy piece of publicity.
4. Consistent Presentation
Consistent presentation equates to being associated with a professional and reliable service. If your drivers are seen around town or on the roads on a regular basis, if they look the same every time somebody sees them, then the better your business will be presented.
This consistent presentation helps to further build your brand recognition and promotion, but can only be achieved through adopting a driver uniform.
5. Durable Reliability For Drivers
Well designed workwear may feel like a costly investment to some businesses. However, once you factor in all of the benefits in this list and the fact that a uniform is designed and constructed for work purposes, the investment is a sensible one.
In terms of durability, putting aside the additional benefits in the rest of this list, the fact that workwear is tougher and longer-lasting means that you avoid the false economy of wearing out regular high-street clothing. If your drivers are loading and unloading, washing the items regularly or wearing out the seat and backs from spending large amounts of time sitting, workwear offers the most longevity. And don't forget to also consider the other benefits in this list.
6. Team Building
From Team GB to the service team at your local McDonalds, there's a reason that successful teams all dress alike. It helps to foster an extra level of team spirit and togetherness.
Subconsciously, when people are dressed alike they feel more together. And the more together they feel, the more they will want to work for each other. They also won't want to let the team down so will strive to work for the benefit of the team.
A uniform is a simple way of fostering this team ethos.
7. Boosts Morale
And when people are part of a team, they feel happier about themselves and their workplace. They can share the ups and down together - and when work is getting particularly hectic, it's good to be able to lean on your colleagues for assistance or understanding that they're going through the same things you are.
This makes for a boost in morale, thanks to the increased team spirit, which has its roots in the fact that all drivers share the same uniform.
8. Staff Retention
And, lastly, someone who is happy and feels part of a team - a team which is part of a business which is growing thanks to increased brand recognition and awareness, no less - is far less likely to leave and seek employment elsewhere.
This means that you have to spend less time as a business sourcing new drivers to replace them, not forgetting the added financial expense this incurs.
Interested In Buying Workwear?
But not sure how to sell it to staff? Or whether you can get the type of workwear which will be suitable for business?
Look no further, because here is our completely free guide to buying workwear.