If the powers that be think promotional workwear is a needless expense and you need tips to get budget sign-off, try these 10 top tips. Some are points you can make and some are things you should do to help your cause, but read more to see the full list.
Here are the 10 tips we think will help make sure you get budget sign-off for your promotional workwear. If you want to read further about any of them and get even more ammunition to help your argument and make sure your promotional event is a success, click any tip in the numbered list to jump to a more in-depth discussion:
And here are some more specifics about all 10 of these tips...
It is common for management and accounts to see only the short term benefits of branded clothing for a promotional event. But if you purchase branded workwear for your trade show, open day, charity event or anything else, it will be put to use in the future and be a lasting reminder of your business and what a success this event was.
The positive association this creates could just be the deciding factor when a potential customer is deciding to use you or a competitor. And near enough all of the following nine other tips still apply when people wear and see your promotional clothing, even long after the event itself has finished.
But it goes without saying, of course, that people using and wearing your promotional workwear again in the future rely on you choosing a design and style which can be actually used again. Bear the following factors in mind;
- Don't age your clothing by including branding features which feature dates until you have the means to renew your promotional clothing for each recurring event.
- Don't use a colour scheme which is too garish once seen out of context.
- Don't choose clothing which people would be uncomfortable wearing outside of work.
- Don't go for the cheapest items possible as they might need to be replaced before management has seen the value for money.
Similarly, try to choose a design and style which employees would be happy to wear outside of work. A nice t-shirt with a simple logo design is always popular for many people, as is a high quality fleece or rain jacket.
This puts your brand in front of extra people and perpetuates all the remaining tips and reasons for using promotional workwear.
T-Shirts, even with branding on, can be a popular item to wear out of work. See our range of t-shirts.
Now, moving onto the event itself, it will bring extra professionalism in a couple of ways.
Staff will partake in the event more professionally and seriously because they will see how serious the business is taking it once the workwear arrives and they are issued to wear it.
Also, they will appear more professional to onlookers and the people they interact with on the day. The company will be shown in the most professional and reliable light.
And when staff are issued with freebies and special items - like promotional clothing for an event - it gives a little boost to staff morale. It heightens the profile and stature of the event and can create a buzz amongst staff.
This allows them to work most enthusiastically and therefore productively. Two things management loves because they bring better results and ultimately lead to an improved bottom line.
So that takes care of the in-house benefits to staff, but don't forget to highlight how this will actually help to maximise the impact of the event itself.
Happier, more dedicated staff will help to make sure the event runs as smoothly and as successfully as possible. A relatively small expense in the grander scheme of things, especially when the clothing is used again in the future, can be the extra touch which makes your promotional event more impacting.
Using branded clothing for promotional events makes sure that the business image is portrayed in a strong and healthy light. It shows that the company is serious and large scale enough to invest in said clothing, but also points to a unified, organised setup.
It adds uniformity to how your staff look and immediately presents the business as reliable and trustworthy. And inspiring trust is the best way to lead to sales.
To and from the event, whilst circulating around the conference centre or trade show, during breaks... staff will not need to be at the stand or control centre in order to be showcasing the business.
Wherever they go during the event, they will be showing off the company whilst wearing their promotional clothing.
And this often starts conversations which open doors.
It can be a memory jogger for people who didn't have time to speak to the team earlier and it lets them know that your staff are working and approachable. More importantly, it actually spells out the fact that they work for the business and makes them impossible to miss.
Again, this shows your company in the best possible light because you've taken the time to make sure your team is well-represented, well-branded and looks the part. Imagine how good your service must be if you take care of the little details like this?
For an incremental increase - as a lot of the cost of producing branded clothing is in the setup - you can order promotional clothing to use as giveaways during the event. Offer them as prizes in a competition, give them out in exchange for booking a sales call or simply just give them away for free.
It doesn't matter how you get them out there, the point is that they are a great means of spreading the awareness of your brand. And people love getting something for free so will be likely to remember you when it comes to deciding who to use for whatever service it is you provide.
Speaking Of Free...
Check out our completely free Guide To Buying Workwear. It gives you all the benefits, helps you stay organised and increase the chances of getting sign-off from your superiors.
Download it now and make sure your promotional event is run by a team which looks the part.