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Keeping Your Campaign "On Message": The Benefits Of Company Uniforms

Posted by Xamax on 16/01/17 06:00

Maintaining the effects of a branding campaign is just as important as planning one if it's to be successful in the long term. So, who's to say that your company uniforms can't help with that?  

postman in company uniform with blog title

Image Credit

In short, branded workwear goes hand-in-hand with your campaign's effectiveness and can provide the following benefits: 

  • Easily identifiable employees
  • Boosts employee self-confidence/productivity
  • Makes your company's message clearer
  • Maintains brand recognition

Whether it's a festival, convention, roadshow or launch event, branded workwear can do wonders for lasting brand impact, more so than regular workwear can. So, how does it? Read on to find out.


Be Identified Easier At Events

Nothing shows a successful branding campaign than displaying organisation and a well executed plan.

It's easy to display this through branded workwear which can allow your employees to stand out from other event attendees and creates a memorable yet trusted look to onlookers. 

Allowing your employees to be seen in the same look promotes the professionalism of your company. It signifies you've put great investment into your employees and it's not just another person on the street handing them a leaflet (for example). 

The outlay shown through the uniform your employees are wearing signifies that there is something of value in the service that you're offering. This increases the likelihood of people engaging with your campaign there-and-then, or at a later point, as you can be easily recognised as standing out from the competition.


Boost Employee Self Confidence

When delivering a campaign, employees can often find themselves struggling to sell/deliver your company's message effectively. By assigning branded workwear to these employees, it not only displays that the company is endorsing them but also puts that employee in a position of authority, therefore likely to deliver your message better. 

Employees will actively know they're representing your company and will strive to give their best. This means their efforts will be of higher quality and more memorable to any prospective customers or clients.


Reinforce The Message

It's right when they say that first impressions count, so why would you waste an opportunity to capitalise on this through your team's uniform? 

Openly displaying your logo or company slogan will attract the right interest for your company, it avoids wasting time on appealing those who are clearly not interested and allowing those who are, to come to you.

From simply promoting your logo, name or slogan on your branded workwear, they already have a good idea of what you do, allowing you to focus on the important part; why they need you. 


Maintain Consistency

With a campaign consisting of so many different deliverables, your campaign's message can at times can get lost. However, one thing that doesn't have to change as your campaign progresses is branded workwear.

Consistency speaks volumes about your company and signifies that your service's results are no different. By utilising branded workwear consistently, it will become a expectation to customers and contribute to long-term brand loyalty and advocacy.

Royal Mail PostmanRoyal Mail are a great example of a company using branded workwear for lasting brand impact. Image Credit.


It's Just Minor Changes

The reality is that a campaign's message/purpose must remain consistent and clear for it to be successful. However, this doesn't mean improving your branding campaigns has to be expensive - it can be as simple as updating or implementing branded workwear. 


Want Further Guidance? 

Download our FREE guide to buying workwear which will take the time and stress away from planning/updating your uniform policy. Containing everything from size guides, to the top tips for getting budget sign-off.

Download it here.

Xamax Buying Guide

Topics: Uniforms, Benefits Of Workwear