Here is an outline and "How To" guide to creating branded workwear with company logo information and other features (which also includes advice on items, colours and customisation techniques).
We've broken this 'how to choose workwear guide' into four simple steps. They're listed here and if you scroll further down, you will see a more in-depth explanation of each step. Here's how to create branded workwear for your business, easily and effectively:
- Step 1: Decide Whether You Want A Uniform, Uniform Look or Optional Branded Workwear Items
- Step 2: Choose Your Custom Workwear Items
- Step 3: Decide How To Showcase Your Branding
- Step 4: Decide Which Branding Technique To Use
Step 1: Decide Whether You Want A Uniform, Uniform Look or Optional Branded Workwear Items
Branded clothing or custom workwear can be rolled out across your business to different extents. Not all custom workwear clothing needs to be a compulsory uniform. Nor does it have to go to waste if people don't wear their optional clothing.
Also, branded workwear items aren't just for manufacturing, construction or retail businesses. ALL industries and businesses can use a form of custom workwear to their advantage. Here's some different methods:
Use A Uniform
There are all sorts of reasons to use a uniform. It's proven to boost team spirit and morale (and therefore results), it's a useful way of helping to correct or bolster any hierarchical issues within the workforce, it's a quick and effective way of building your brand, it can leave staff feeling valued and rewarded...
A uniform is great in many ways. Here's some useful reading about how to create a uniform policy that will make sure you don't break any rules and legislation, and here's some advice on how to sell the idea of a uniform to staff.
Also, even office staff benefit from wearing a uniform.
Create A Uniform Look
If you don't like the idea of having employees wear a uniform, then there is always the option of prescribing or providing a uniform look instead.
This can be as simple as requiring staff to wear certain coloured collared shirts or blouses and trousers or skirts, or it could be more indepth and give staff a range of branded workwear items to choose from.
The latter idea means that each "uniform look" item will feature important branding information, but staff will still be able to show some personality in how they dress.
Read this post to learn more about how to create a uniform look for your business.
Offer Optional Branded Clothing Items
A mix between these two options is to provide staff with a small amount of branded clothing items and leave the decision up to staff whether they wear them.
If you choose the right items - for example, stylish and comfortable branded fleeces for use during the colder months - staff who are part of a team with growing spirit and togetherness will enjoy wearing them.
This can pave the way for rolling out further branded clothing items to staff.
Step 2: Choose Your Custom Workwear Items
Once you have decided on which method or level of custom workwear items you want to purchase for staff (or have them purchase), the fun part is deciding on which items to use.
As a starting point, if creating a uniform, people will need a minimum of three day's worth of items. This means one can be worn, one can be in the wash and one can be drying waiting to be worn.
Also worth mentioning is the fact that some companies let staff provide or wear their own trousers - as long as they are plain and are the prescribed colour. Alternatively, lots of businesses actually issue branded trousers too. This shows your team that you're prepared to invest that little bit extra in them.
But moving on from how much uniform clothing to order, let's look at what to order.
Make sure that the items are suitable for the task being completed by the person wearing it, for a start. Don't order a budget crew neck t-shirt if your staff work in an expensive hotel restaurant, for example, or order long-sleeve button down Oxford cotton shirts for your team of labourers. Check the intended use of the items.
Next, make sure the sizes, styles and cuts are suitable for your employees. If they won't be comfortable in the branded clothing, they won't like wearing it and you'll face resistance.
Finally, make sure the colours are compatible with your brand and purpose. Do you want a neutral colour that lets your logo stand out and do the talking? Or do you want a bright, loud, hard-to-miss colour for use at promotional events?
Step 3: Decide How To Showcase Your Branding
The next step is to decide how to showcase your brand.
Do you want a logo on the left side of the chest? On the sleeve? A big and bold design on the back? All three?
How will you know what the finished items will look like?
Make sure you speak to your supplier and ask for some mock-up proofs or visuals of what your items will look like, prior to placing your order. And play around with different options. Speak to the wearers and other people in the business to see what looks best too.
Step 4: Decide Which Branding Technique To Use
Once you know which items you are using, how many and where the branding features will be placed; you can decide on which type of branding technique to use. Will you use print or embroidery?
Both have their strengths and both have their weaknesses. And they aren't easy to compare without knowing your personal circumstances. Your budget, end goal, items being branded and quantities being ordered, all affect whether you should use printing or embroidering techniques.
As a basic rule, here are some general tips which make a good starting point - but you should definitely consider all options:
- Not one option is perfect for every single scenario and piece of workwear.
- Each branding technique has their own particular strengths and downsides.
- You will likely end up using a combination of direct printing, indirect printing and embroidery.
- Not all branding techniques cost the same per garment - but some last longer than others. But, then again, you might only need an item for a short duration, so there'd be no point paying for long lasting branding features.
- Screen printing is expensive when using low numbers, but cost effective for 100+ orders with a small amount of colours involved.
- Indirect or vinyl printing is cheap for small runs, but can work out expensive in the long run.
- Embroidery is extremely hard wearing, but cannot be used on all items.
- Certain techniques are better suited to certain contexts and customers.
You Could Use Some Further Reading
If you want some more in depth exaplanations and suggestions when it comes to all types of print and embroidery, open this free, quick and helpful guide: