Embroidery is the most common form of branding technique for uniforms, business wear and workwear items. But why? This post looks into that after answering the question of whether embroidered uniforms can be used for any branding styles.
The Best Branding Styles For Embroidery On Uniforms
Embroidered branding features are typically viewed as professional, reliable and long-lasting in the eyes of a customer or competitor. The process looks more elaborate and careful than print branding - and this must be kept in mind when deciding whether your uniform should use embroidery or print options.
Embroidered workwear is timeless and classic looking. It adds a level of professionalism to any garment and helps to improve authority in a brand by presenting it as trustworthy and dutiful.
That's why embroidery is used on uniforms in luxury hotels and restaurants - these places are supposed to be giving an extra special service and taking care in their work. The embroidered branding reflects this.
And it's the same for businesses such as mechanics or electricians - they're skilled and responsible workers, so this is highlighted by the company branding on their embroidered overalls and uniforms.
This serious impression of a business which is aided by embroidered branding isn't best suited for uniforms which are worn in a more casual, fast paced, youthful setting. Places like bars and nightclubs, mobile phone shops, contemporary barbers and hair salons.
Of course, using embroidery on your uniforms isn't the only branding feature your business will be employing. To make a proper decision you need to look at your overall brand style and see whether you want to use embroidery to enhance the reliable, professional message.
A smart looking business like this would obviously use embroidered uniforms. Employee's own shirts can be paired with branded white shirts, for example.
The Best Scenarios For Using Embroidery On Uniforms, Custom Workwear Or Company Business Clothing
Uniforms are typically used in industries where a unified appearance is important, usually customer facing industries - like food and leisure, where it's important for customers to be easily able to identify staff - and where lots of companies' employees work side by side - like on construction sites or at trade shows.
You should follow the first section, The Best Branding Styles For Embroidery On Uniforms, in order to decide whether embroidery is the right long term option for your permanent company uniforms. This will help make sure you don't waste money ordering embroidered workwear online, only to see the items left not being used.
If you are researching how to brand company clothing for use at a one off event, for promotional purposes or for something like a charity day; it may be best to look into a less longlasting branding technique. These are no less visually impressive but can be a more cost effective way of producing short term use items.
How Clothing Is Embroidered In Brief
Embroidery might not be the best branding option for something like free crew neck t-shirts for staff to wear at a company golf day, for example. But it's probably the best option for uniforms which will be worn for a long time.
That's because the embroidery process is the most durable option available.
The branding features - a logo, telephone number, name, etc - are referred to as "artwork". This artwork is usually a highly detailed image file and this is converted into a file format which can be read by the embroidery machinery.
The garment is placed in the machine and around 7,000 stitches (and often more) are typically put onto a garment in one emrboidering process, using a type of sewing machine. Threads are spun on and into a garment to create an intricate design.
This created a branding process which will last as long as or longer than the garment itself.
The embroidery machines at Xamax.
The Types Of Clothing Which Best Suit Embroidery
You should embroidery your uniforms as opposed to printing them if you expect them to be repeatedly washed and in use for a long time. So one day charity events will better suit certain print techniques, as will industries where clothing gets worn out well before any embroidered features would perish (scaffolders and groundworkers, for example).
The uniform items need to be single skinned if you want to use embroidery. Something like a lined jacket will not be able to be embroidered unless the lining is removed. And anything which is waterproof can't be embroidered either as the process would cause the fabric to be no longer weathertight.
Certain items cannot be screen printed (using inks directly onto the fabric) so are likely to need embroidering. Pique cotton polo shirts are a prime example - the way the cotton is spun means embroidery is actually your only option for branding here.
What You Need To Consider In Order To Decide Whether You Should Use Embroidery
Consider your brand style. If embroidery is your favoured look, check the garment items can be embroidered and check that you will get enough use of the items in order to warrant investing in a long-lasting branding technique.
You might want to compare against print techniques instead.
Get A Full Comparison Between Embroidery & Print
If you'd like to compare the pros and cons of embroidery to the various different printing techniques at your disposal, simply open this free guide: